For Spring-Summer 2027, Herno reflects on the value of choosing and the ability to recognise what is meaningful.

The market becomes the symbolic setting for this narrative: a space in which to observe, compare and recognise, where choice is shaped by experience, knowledge and attention to detail. The process of looking closely before desire takes hold, spurring us to take the time to understand.

A principle that reflects the Herno method: understanding and selecting materials, developing technology, defining proportion, and refining research. A process in which every decision contributes to creating a clear identity.

At a time when everything seems instantly available, Herno brings our attention back to the important steps: looking, understanding and—finally—choosing.