21–26 April

10am–8pm

Via Montenapoleone 3, Milan

At Milan Design Week, Herno presented Home in Bloom, an installation created in collaboration with Living – Corriere della Sera, which transformed the store into an engaging space, balancing refined aesthetics with natural elements in an understated way.

On Via Montenapoleone, the space was transformed into an immersive experience guided by one simple, universal element: the flower. A suspended structure stretched across the ceiling like a cloud, bathing the space in soft, radiant tones, while floral touches flowed throughout the store, forming a delicate and enveloping landscape.

A concept perfectly aligned with Herno Home's guiding vision: to make each store a warm, inviting space where visitors can feel at home and where every detail plays its part in creating a harmonious setting, allowing the garments and their surroundings to complement one another and turning each visit into a lasting experience.